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Offer And Internet Marketing Term Paper

¶ … Internet Marketing Offer and Internet Market

Kotler (1972:50) mapped these functions directly to the 4Ps classification of product, price, place, and promotion. The product element of the marketing mix is also changed. For instance, Dell Computer offers a configuration engine at its site that can be used by the customer to designate changes to a basic computer model to include a different disk drive size, processor speed, screen size, memory size, operating system, software footprint, and so on. All of these settings represent hundreds of potential configurations that would be very costly to stock in a bricks-and-mortar retail setting. In addition, many Web sites include digital offerings or services,...

Such digital delivery is a paradigm-shifting capability for many product categories, including music, video, jokes, maps, stock quotes, software, art, tickets, photos, and all fashions of written materials and thus a huge array of products and services. Aspects of the price can be handled in the e-marketing environment differently. An Internet market enables large-scale use of certain pricing mechanism, such as forward auctions, reverse auctions, dynamic pricing, and "name your own price" that are otherwise not widely feasible. The facilitation function maps to place in the marketing mix, and in the…

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All of the above changes in the Internet marketing show how a business can provide the flexibility of its offering as it can not only provide the options of providing more choices for the customers but also it can easily sell several related products because often the Internet companies do nor invest in production -- they buy from suppliers and sell to the consumers.

In spite of these changes we still believe that not much has changed in the marketing, as marketing managers still need to target the company products and offers for maximization of the sales, even though with the availability of the Internet, the cost of doing this might have gone down.

Kotler, Philip (1972). "A Generic Concept of Marketing." Journal of Marketing 36 (April), pp. 46-54.
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